We Help Established Online Businesses Generate More Sales Using ROI-Driven Advertising
Obfity is a direct response marketing agency helping high 6 to 7+ figure B2C online businesses generate more growth through result-oriented customer acquisition strategies on Facebook and Google
Obfity, [/ɔpfitɨ/] stands for abundant, plentiful, copious.
Because there is no lack of eyeballs you can get to your offers. It just has become more difficult to stand out online and to convert these eyeballs into customers without loosing your shirt.
That’s where we come in.
Scaling Performance Advertising Campaigns on Facebook, Youtube and Google
In today’s online landscape, it’s not enough anymore to rely on a single network to drive growth.
Sustainable profitability, stability and scale comes from merging several online channels into a well oiled acquisition machine.
What We Do
From 3.4 to 8.8 Million in Revenue in 12 months for Direct Repsonse Online Business
When we started to work with this direct response business, they were heavily reliant on native advertising and affiliates to grow their business.
They had worked with a big, well-known agency before but in their own words “it was a disaster, they didn’t care at all about results….”.
We started by running traffic to their existing funnels by adding compliant advertorials in front of the video sales pages. This worked for a while until we decided to test a new approach.
Going forward, we were involved in the development of new offers to make sure they would be suitable for Facebook and Google advertising.
We focused mainly on long form text sales pages. This allowed us to go straight from the ad to the sales page, vs. going through an advertorial first.
At the same time, we also started to deploy campaigns on Google Search and Google Shopping. While the volume on these is significantly lower than on Facebook or Youtube, the profitability can often be triple or more.
The next expansion strategy was to launch their best-selling offers in the German speaking market (Germany, Austria, Switzerland, Luxembourg). As our media buyers are fluent in German as well, this process was rather quick and efficient.
Again, we helped first with sale page compliance before launching our best performing ads in German.
It turned out that the German market became more profitable and scalable than the French market.
Finally, we started testing Youtube ads on some offers. Here the funnel flow was Youtube ad -> Short form advertorial -> VSL. It worked pretty well, again, both in France and in Germany.
All in all we were able to spend 2 173 309€ on Facebook and Google that year at a combined 1.73 ROAS. The business’s goal is to break even on the front end at a 1.5 ROAS in order to acquire customers for free as they have a good backend build out.
First 7-figure month for a Australian health supplement brand
A 7-figure health supplement brand decided to bring media buying in house and hire a team.
The previous agencies that the brand worked with delivered poor results, lacked communication, or flat out lied regarding campaign performances.
Through our weekly coaching calls and daily slack support, we put in place one of our Facebook scaling methods and also improved their tracking and creative assets.
Already few weeks later, their media buyers were able to double their daily sales and deliver consistent results.
They are now more confident and ready to expand into new markets.
“I would really recommend working with them because not only are they really good at what they do at getting those campaigns live – even in difficult niches and scaling them, but they’re really nice people and very reactive. It’s a pleasure to work with them, to grow with them. It just overall a big win for the company this year.”
“I finally solved my problem with Facebook ads. I have successfully brought media buying in-house and with their help, we’re now breaking sales and revenue records. Last March, we finally hit our first 7-figure month.”
Who We Are
We are a team of skilled and experienced media buyers who are dedicated to growing your business.
We adopt a holistic approach to the performance of your conversion funnel and provide feedback on all steps of your customer journey.
We know that winning the game of paid customer acquisition is a team effort. That’s probably why our clients consider us more as a partner than a service provider.
Our job doesn’t stop at running ads. We will tell you about your conversions and what you can do to boost them. We’re going to look into your conversion funnel and help you find improvements in order to boost both conversion rates and average order value.
We know how to push projects forward, and waiting for you to provide advertising material is not in our DNA. We know you have a business to run and daily fires to put out. That’s why we produce creatives and copy in house. Once approved by you, this allows us to test faster and more efficiently.
Thanks to our multicultural team, we can run ads in English, French and German.
While we are a small team, we’re not interested in growing to become a big agency. We believe in partnerships and having great relationships with our clients in order to grow together.
We found that’s the best way to continuously deliver great results. Which, in our experience, becomes difficult once you have too many accounts to juggle and too many media buyers to hire and train.
Quality tends to dilute itself in complexity.
Why Work With Us
Our Process
1. Back to the Basics
First, we do the boring stuff that a lot of people don’t want to do.
Because, well, it’s boring.
This includes doing a deep dive into your offers, your customers, your market, your competitors. Understanding what makes your ideal audiences tick. And how we can position you in the most efficient way.
This first phase also includes doing an audit of your ad accounts and tracking to learn from what you’ve already done and to make sure the right foundations are in place. If not, we’ll set them up for you.
Based on our findings, we’ll establish a media plan and, once approved, start production of assets like ad copy and creatives. We’ll also work with your team to get additional creatives and assets to test.
2. Let it marinate
In this second phase, we’ll start to test our hypotheses by launching test campaigns. The data gathered will help us to craft new test ideas and see if the conversion flow needs improvements.
Once we find winning tests, we’ll make sure they are not outliers by running them on higher budgets and on new audiences to validate them as winners.
3. Add growth steroids
Once we have identified winners and are confident the whole machine runs smoothly, we’ll start to inject some fuel and scale campaigns on different ad networks. This is where you can see growth happen quickly while maintaining your KPIs.
Once we get to this stage, the cycle renews based on the new data collected in the different phases. We contentiously try to find new ways to improve the entire conversion engine, from ads to funnel steps to backend revenue.
Who We Work With
We work with high 6 or 7+ figure B2C brands that are already spending at least $20k per month on paid advertising and want to scale.
“Within one month of working with Michaël and his team, we doubled our daily sales.
We are very much satisfied with his services and we will ask for help again as soon as we launch new products.”
“Michaël and his team did a fantastic job!
Working with them was very easy, they are professional, reliable and work fast.
I would definitely recommend their services to anyone.”
Get it touch to see if we’re a good fit
We reply the same day.